Thank you to everyone who took part inour communications survey. Feedback from those who use the road helps us to understand how we can make our communications as effective as possible.
Nearly 70% of you heard about the survey via our website or social media. The results are therefore unlikely to reflect the views of those who don’t use the internet, and may have a different perspective. Any changes made to our communications will be made with this in mind.
73% of you use the A14 to travel to and from work, or for business purposes, and more than 50% use the road every weekday.
96% of you said you wanted more information on road closures and diversions. 70% felt that general information about the scheme’s progress is also useful.
The most frequently used information sources are the local media, the scheme website and social media.
When asked what channels we should use more, results shifted slightly. The top choice was the scheme website, followed by email alerts, social media and then the local press.
What’s changed since this survey went live:
We’ve launched our mobile visitor centre, which allows us to visit a much wider range of communities, businesses and other groups to update you about the scheme. Our current programme of events can be found on our website, along with details of how to book the centre.
We’ve started sharing traffic management information on our social media channels.
We’ve created a series of diversion route maps to share with you.
What we’re doing next:
We are exploring ways to improve the information provided on our website.
We are reviewing social media to improve both the quality of information shared and;
looking for ways to broaden our reach.
We are promoting our newsletter as widely as possible, so that people are kept informed on scheme progress. Progress stories will also be shared on social media.
We are investigating other opportunities to keep people informed about traffic management.